News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report sheds light on gamer demographics
Think you don't need to target gamers because gamers don't use your products? False thinking according to a new report from IGN Entertainment and Ipsos Research. The report finds that not only is the gamer demographic growing - but it's growing older. Although young consumers still make up the bulk of game players, older consumers are beginning to play, too.
According to the IGN report 80% of Gen Z (age 14 and younger) and 50% of Gen Y are gaming, but so are 15% of baby boomers and 30% of Gen Xers. Oh, and these gamers aren't just sitting on the sofa playing around. They are playing games (online and offline), but they are also spending time working out/exercising, going to movies and hitting the bars with friends. Gone, it seems, are the days when gamers were pale, basement dwellers dependant on 'grown ups' for food and clothing.
More than 99 million US consumers are now gamers, with one-third playing at least once weekly but with half (51%) playing games for at least 10 hours per week. How can you engage these game players? First, you have to know who they are. Because of the increase in sheer numbers, researchers have now categorized gamers into three segments: Alpha Influencers, Traditional Cores and Social Mainstreams.
First, Alpha Influencers. These gamers make up about 11% of the category but are very engaged with their interests and share those interests/ideas with friends and family.
Next, Traditional Cores are about 22% of the gamer segment and while very engaged with gaming are actually not skilled at sharing their game interests with non-gamers.
Finally, Social Mainstreams, about 25% of the gaming segment. This is where much of gaming growth is believed to be. These gamers are playing casually and don't consider themselves 'gamers'.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...