PointRoll expansion offers more ad versatility

"Rich media is no longer an ad format limited to display banners but has proven promising across other advertising channels like in-stream video," said Tod Sacerdoti, BrightRoll CEO. "We are excited to partner with PointRoll in order to drive adoption of and create more opportunities in in-stream rich media for advertisers."

The company has also added eight new data and analytics partners to their Open Insights initiative. The platform, launched in 2010, allows advertisers more control over ad testing. This gives them better access to segment audiences and could lead to the discovery of new audience segments. The new additions to the platform include AdXpose, DataXu, InsightExpress and Rocket Fuel among other big advertising names.

The additions to the partner program include adding in The Street and 24/7 Real Media. The partner program now boasts 130 members. The program allows brands to utilize PointRoll's rich media ad formats and ad serving options even when campaigns run on publisher sites. In addition the company has added In-Stream and Mobile Included programs, featuring partners such as BrightRoll, TubeMogul and JumpTap.

"Advertisers looking to create engaging display experiences online, in-stream or on mobile devices should not be limited to flat, static banner ads or linear video," said Robert Gatto, CEO, PointRoll. "Through our Included Program, we work with our partners to make buying rich media ads easier. By expanding to mobile and in-stream video and adding new publishers and networks to the program, advertisers now have more flexibility than ever before to create and deliver interactive, engaging creative across channels."

Tags: advertising partnership, data collection, online advertising, PointRoll