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BizReport : Ecommerce archives : March 23, 2011

Online shopping greener than driving to mall, say UK shoppers

Is it greener to shop online rather than go shopping at the mall? Yes, say British shoppers polled by Interactive Media in Retail Group (IMRG) to mark this week's Climate Week 2011.

by Helen Leggatt

When 1,320 shoppers were polled for IMRG's 2011 Consumer Delivery Survey, almost three-quarters (72.9%) said they believed shopping via the Internet was a much greener alternative to visiting the store.

That figure is 25% higher than last year.

Research by Professor Alan McKinnon, Director of the Logistics Research Centre at the UK's Heriot-Watt University, suggests online shopping can be a much greener activity, in terms of carbon efficiency, than visiting the stores on public transport or by car.

"Internet retailing appears, overall, to offer a significant environmental advantage, though rather than rest on their green laurels, e-tailers and their carriers could be doing more to decarbonize the distribution of online orders," said McKinnon.

However, the poll revealed that making a greener choice can be hampered by price. While 64.2% said that they would be prepared to consider a carbon-friendly delivery solution, nearly three-quarters would not be prepared to pay a premium of more than $16 per year.

Tags: ecommerce, green, Internet shopping, online delivery

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