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BizReport : Research archives : March 21, 2011

Online population up 15% in Latin America

When it comes to staying connected, Latin American's want connections. That according to new release from metrics firm comScore, which found that the online population increased 15% in 2010 for the region. The highest growth rates included Colombia and Venezuela.

by Kristina Knight

comscore.gifMore than 112 million consumers are now online in Latin American countries; much of the growth is due to increased development and growth in Internet infrastructure. One interesting note: many of these consumers are connected from home or work, not through public Internet cafes, mobile or smart devices, which means that the PC is still the connection of choice or at least the easiest to use. There are many reason to go online, for many in Latin American countries the key to online usage has been staying connected.

"Consumers are turning to the Internet for a variety of activities including communication, social connection, information and commerce, as the web becomes an increasingly valuable resource for consumers and marketers alike," said Alejandro Fosk, comScore senior vice president of Latin America. "With continued growth expected across the region, advertisers and publishers are just beginning to realize the tremendous potential that exists for this channel throughout Latin America."

What does the Internet landscape look like in Latin America?

• 40 million online consumers in Brazil
• 18 million online consumers in Mexico
• 12 million in both Argentina and Colombia
• Just under 10 million in Chile
• Brazil, Mexico and Argentina host the most engaged Latin Americans

A webinar for the 2010 Digital Year in Review will be presented on March 22. The webinar, presented in Spanish, will cover Internet growth and trends throughout Latin America.

Tags: comScore, Latin America, Latin American demographic, online audience, online consumers, online consumption

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