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BizReport : Mobile Marketing : March 17, 2011

AT&T: 96% U.S. SMBs use wireless technology

A new survey, from AT&T, found that mobile apps and wireless technologies have become an important part of small business owners' toolkits. So much so that over a third of small businesses say they couldn't survive without them.

by Helen Leggatt

AT&T logo.gifAccording to AT&T's Small Business Technology Poll nearly three-quarters (72%) of business owners use mobile apps in day to day business operation.

Over a third (38%) said it would be a major challenge to run their business without mobile apps because of their positive effects on productivity. Savings in time and money were also drivers of adoption for small businesses.

The survey of U.S. small businesses with two to 50 employees also revealed just how mobile business is becoming - 96% of those polled said they now use wireless technologies.

Furthermore, small businesses are using such technologies to help keep employees connected, even when they're not in the office.

While just 24% used wireless technology to allow employees to work away from the office back in 2007, that figure now stands at 40% and is forecast to reach 50% by next year.

"From mobile apps and smartphones to Wi-Fi hotspots and cloud-based services, AT&T enables small businesses to be more productive, efficient and successful on their terms," said Lori Lee, AT&T senior vice president of Small Business Marketing.

"We expect adoption of these technologies to continue to increase in coming years, especially surrounding mobile apps and cloud services, so we'll remain focused on providing innovative solutions on these fronts going forward."

Tags: mobile apps, SMB trends

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