More big brands latch on to QR Codes

QR Codes have been causing quite a buzz online in recent weeks as big brands clamor to harness the power of the latest mobile marketing tool. This week, The Home Depot joins the ranks of those using little black and white images to capture the attention of mobile consumers.

by Helen Leggatt

A new quick response (QR) Code campaign by The Home Depot allows smartphone-wielding store visitors to obtain product reviews and DIY-guides. How? By using the barcode reader app on their smartphone to scan a QR Code attached to various products.

Consumers will be linked via the QR Code to information associated with the product, such as manufacturer details, product information, safety instructions or even video on how to use it. Unique codes will also feature on signage, aisle shelving, and even in direct mail.

"The Home Depot's decision to bring this service to their millions of customers unquestionably shows how this technology can be extremely powerful for both the consumer and the retailer," said Mike Wehrs, CEO and President of mobile barcode platform developer, Scanbuy.

The power behind the technology for businesses is the ability to collect valuable shopper data, including what products a consumer is interested in, where they shop, and their demographic.

"We know our customers are already using their mobile device to assist in the purchasing process, and now Home Depot is embracing this technology to more closely connect our stores and customers to our digital content," said Tom Sweeney, senior director of online strategy at Homedepot.com.

Use of QR Codes has skyrocketed this year, and marketers are finding more and more innovative ways to use them. Furthermore, the technology is quick and easy to use and, more often than not, QR Code creation is free.

Find out how you can use these little black and white images to further your business activities.

Tags: mobile technology, QR Codes, smartphone