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BizReport : Email Marketing : March 09, 2011


Is dismissal via email okay? Brit bosses say no.

Earlier this year, in the UK, anger erupted over the dismissal of 38 British soldiers due to Government cutbacks. But the anger wasn't due to the decrease of British military resources; it was centered on the manner in which those soldiers were told of their dismissal - via email.

by Helen Leggatt

email image.jpgIn light of the military dismissal email fiasco, the UK's YouGov SME Omnibus asked 500 senior decision makers in small to medium businesses their opinion on dismissing staff via email.

Thankfully, just 2% thought the impersonal email channel was an appropriate method.

The overwhelming majority of respondents are obviously far more considerate of their employee's feelings. Nearly all (98%) said face to face was the most acceptable way to inform an employee they were losing their job.

Other options they deemed acceptable include typed (31%) and handwritten (24%) letters, while 11% chose a telephone call.

When asked their thoughts on the sacking of soldiers by email over half (51%) were outraged and felt it to be completely unacceptable and 46% were disappointed in the Ministry of Defense's decision. Just 2% believed it was an acceptable way of informing the soldiers.






Tags: email, employee relations








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