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BizReport : Blogs & Content archives : March 07, 2011

Glu's download numbers underline gaming popularity

Still thinking about game advertising but haven't pulled the trigger. Consider this: men are still the dominate demographic in online gaming, but females, teens and older adults are pushing into the gaming ecosystem. This makes game advertising relevant to a wider audience. Recently Tapjoy powered monetization and distribution for Glu's Gun Bros game and helped push $610,000 in non-GAAP revenue in two months.

by Kristina Knight

According to the company the Gun Bros game has now been downloaded more than 6.8 million times; their Deer Hunter Challenge game has also seen nice numbers with more than 4.4 million downloads.

But it isn't just Glu which is seeing high downloading or playing numbers. During a recent 10-day game development challenge, RadiumOne Social and Old Navy found that gamers playing a recently created branded game spent more than 80 minutes on-site while playing games.

"The success of Gun Bros validates our strategy of building high quality, freemium games that monetize through microtransactions, in-game advertising and offers," said Michael Breslin, Vice President of Marketing for Glu Mobile. "Tapjoy is an ideal partner to help us both monetize and distribute our games because they truly understand what it takes to build a successful freemium business on mobile platforms.

The company partnered with Tapjoy to monetize and distribute the game. Through Tapjoy's platform, gamers were able to earn War Bucks, the virtual currency units for Gun Bros, for free by taking part in ad offers or downloading and trying relevant apps. The War Bucks earned could then be used to purchase in-game items.

A full copy of the Tapjoy/Glu Mobile results can be downloaded here.

Tags: game ads, Glu Mobile, in-game advertising, mobile gaming, online gaming, Tapjoy

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