News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Consumers want to interact with their healthcare provider online
Consumers use the Internet to socialize, play, entertain, manage their finances and now, it seems, many would like to manage their healthcare online, too.
According to Intuit's second annual Health Care Check-Up survey, Americans expect the same connectivity from their doctor's office as they do from their bank.
Almost three-quarters (73%) of Americans surveyed said they would use secure online environments via which to receive medical results, pay bills, and make appointments.
So important is this instant access, and ability to manage health-related activities, that nearly half of those surveyed would consider switching health practices for one that provided online services.
"Patient anxiety is rising," said Steve Malik, president and general manager of Intuit Health. "They want some measure of control, convenience and better communication with their doctor. Doctors who offer secure online solutions can meet this patient demand while increasing office efficiency and enhancing the doctor-patient relationship."
Additional findings from Intuit's study include:
- 81% would schedule their own appointment via a secure Internet service and fill out medical/registration forms online prior to their appointment.
- 78% would use a secure online method to access their medical histories and share information with their doctor.
- Younger generations expect online interaction - 59% of Gen Y respondents said they would switch doctors for one with better online access compared with only 29% of Baby Boomers.
- Brands: How to ensure rogue apps aren't damaging to you
- Top tips to drive purchases
- Brands: How to protect yourself in the app space
- 25% of smartphone owners have used mobile wallet technology at least once
- Forge relationships with consumers with gamification marketing techniques
- 50% of teens bored of Facebook as the social network loses its 'cool' factor
- Studies ID social trends for the holiday season
- Experts: Use the Hunger Games strategy to avoid spam folders
Featured White Papers
- 4 Simple Strategies to Find Time for Creative Work
As marketers, we know our best work is fueled by time to think, brainstorm and explore different directions. But in...
- 2014 Top Insights for Marketing Executives
Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of...
- 6 Common Marketing Problems and How to Beat Them
Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control....
- Social & The DMP: Understanding Data-Driven Social Media Marketing
Learn how top marketers improved their Social Media Marketing....