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BizReport : Mobile Marketing : March 01, 2011


AT&T signs Placecast for massive ShopAlerts option

Mobile alerts are headed for the mainstream in the US. While location based shopping alerts aren't new to most Western consumers, the new deal between mobile provider AT&T and Placecast may make location based alerts simpler to use for a number of mobile consumers.

by Kristina Knight

attchicago.png"Placecast is excited to work with AT&T to deliver a new generation of opt-in marketing services focused on delivering relevant messages to consumers when they are in a mindset to make a purchase. Retailers and subscribers alike benefit from messages with tailored offers available nearby, based on their trusted relationship with AT&T," said Alistair Goodman, CEO of Placecast.

Consumers can opt-in to the ShopAlerts program from their AT&T phone, from AT&T's Facebook page, from participating brands or via SMS or text message; opting in gives them access to ShopAlerts - which are notifications of deals or information from brands based on the consumer's location.

For example, a consumer near Navy Pier in Chicago might receive a ShopAlert when they enter the geo-fenced area for JetBlue. Some of the first brands signing on for the ShopAlerts platform, which will be available initially in San Francisco, Chicago, New York and Los Angeles, include Kmart, JetBlue, SC Johnson and Nature's Recipe.

"We are proud to take mobile marketing into the future with this unique offering that is being embraced by consumers and brands alike," said Greg McCastle, senior vice president of AT&T Advanced Ad Solutions. "ShopAlerts by AT&T enables brands/advertisers to help link consumer engagement with activation and ultimately to the point of sale."

Similar ShopAlert programs have been released in the UK.

Tags: AT&T, geo-fencing, location based advertising, mobile marketing, Placecast, shopalerts










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