Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : March 28, 2011
Android In-App Billing to launch this week
This week sees Google finally catch up to rivals Blackberry and Apple as it launches In-App Billing for Android.
Google first confirmed plans for In-App Billing in the Android Market back in January of this year, but last week it was confirmed on the Android Developers blog that release was imminent.
The new feature will enable Android users to pay for game add-ons and virtual goods, or upgrade music and magazine subscriptions, without having to go via a third party because transactions can now be carried out within the realm of Google using credit card details stored in a Google Checkout account.
"The In-App Billing service manages billing transactions between apps and users, providing a consistent purchasing experience with familiar forms of payment across all apps," said Eric Chu, developer on the Android ecosystem.
"At the same time, it gives you full control over how your digital goods are purchased and tracked. You can let Android Market manage and track the purchases for you or you can integrate with your own back-end service to verify and track purchases in the way that's best for your app."
In-App Billing has been available via Apple's App Store since October 2009 and via BlackBerry's App World since September 2010.
Tags: Android, app developer, In-App Billing, mobile app
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
Marty Hoges
Latest Headlines
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
- Top 3 tips to improve webrooming abilities
- BlueKai rolls out 3rd party data options
- Reports: Social, Cloud offering assist to small businesses
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
Featured White Papers
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for... - Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an... - The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether... - Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across... - 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,... - Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...