News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Android In-App Billing to launch this week
This week sees Google finally catch up to rivals Blackberry and Apple as it launches In-App Billing for Android.
Google first confirmed plans for In-App Billing in the Android Market back in January of this year, but last week it was confirmed on the Android Developers blog that release was imminent.
The new feature will enable Android users to pay for game add-ons and virtual goods, or upgrade music and magazine subscriptions, without having to go via a third party because transactions can now be carried out within the realm of Google using credit card details stored in a Google Checkout account.
"The In-App Billing service manages billing transactions between apps and users, providing a consistent purchasing experience with familiar forms of payment across all apps," said Eric Chu, developer on the Android ecosystem.
"At the same time, it gives you full control over how your digital goods are purchased and tracked. You can let Android Market manage and track the purchases for you or you can integrate with your own back-end service to verify and track purchases in the way that's best for your app."
In-App Billing has been available via Apple's App Store since October 2009 and via BlackBerry's App World since September 2010.
- Forecast: Local media revs to push $140b
- Consumers more likely to be loyal to brands with a physical presence
- Study dispels myth that 15-24 year olds are the true 'digital natives'
- Top 3 tips to better optimize branded content
- Programmatic spending skyrockets through Nexage Markeplace
- FTC's new 'merchandise rule' to come into effect before Christmas
- Brands: Why content needs better optimization
- Ad Roundup: Partnerships and acquisitions to improve platforms
Featured White Papers
- 6 Ways to Boost Holiday Sales & Fuel Year-round Growth
Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well. How...
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...