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BizReport : March 25, 2011 Archive

March 25, 2011 Archive

Blogs & Content | March 25, 2011

Watermarking tool may help protect content

Two new features from Critical Media may help content owners and publishers retain control over their content. The Newspaper Association of America (NAA) has signed on to leverage the Syndicaster tools for voice-to-text and content watermarking. The platform already allows content owerns to live stream, edit, publish and syndicate clips. >>

Ecommerce | March 25, 2011

81% of vacation planners base choice of hotel on web reviews

People looking around for vacations are paying a lot of attention to online hotel reviews, according to a new survey conducted in the UK by Travelzoo, so hotel marketers need to carefully manage their web presence. >>

Mobile Marketing | March 25, 2011

Millennials most likely to view and respond to SMS text ads

The simple SMS text ad continues to attract and motivate consumers on their mobile devices, and recent research from GfK MRI found that it's the younger generations that are most likely to pay attention. >>

Internet | March 25, 2011

Consumers want to interact with their healthcare provider online

Consumers use the Internet to socialize, play, entertain, manage their finances and now, it seems, many would like to manage their healthcare online, too. >>

Ecommerce | March 25, 2011

Ecomm hubs reaching three-quarters of European audience

In Europe, few things are hotter than online shopping. New data from comScore indicates that online shopping hubs have a market penetration of nearly three-quarters of the entire online audience, up 8% from 2010 numbers. The report finds that one in ten online sessions included a retail website visit. >>

Mobile Marketing | March 25, 2011

How the mobile marketplace is changing the online space

When it comes to mobile consumers, all brands want to engage them. A new report from BIGresearch may make mobile consumers even more attractive to brands. According to the findings 'active' mobile consumers are also 'active' product researchers. >>