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BizReport : March 22, 2011 Archive

March 22, 2011 Archive

Advertising | March 22, 2011

eXelate launches new data management platform

A new release from eXelate may help advertisers retain more control over online campaigns. Called DataLinX, the data management platform is set up to help monitor website latency, offer pixel free integrations - so no cookies are needed - and give publishers more transparent data. >>

Advertising | March 22, 2011

Expert Opinion: What you can't learn from clicks

Do you know what your average Click Thru Rate (CTR) is? Do you know that CTR may not mean a thing when it comes to brand or message recall? A click, according to some reports, may be a simple mistake. So brands are looking elsewhere for campaign measurement and some are turning to type in solutions. >>

Mobile Marketing | March 22, 2011

Lack of product detail puts mobile app users off purchasing

A lack of detailed product information on mobile apps is putting consumers off making purchases through those apps, found a new survey in the U.K. from Stibo Systems. >>

Social Marketing | March 22, 2011

Is social media popularity linked to stock price performance?

Social media analytics firm got together with Arthur O'Connor, a doctoral student at Pace University, to discover whether sentiment towards a brand on social media sites was an indicator of stock price performance. >>

Mobile Marketing | March 22, 2011

When and why are mobile Internet users searching?

The mobile Internet is fast becoming ingrained in people's lives, particularly among smartphone users. It's not surprising, then, to see a marked rise in the use of mobile search. >>

Blogs & Content | March 22, 2011

Report sheds light on gamer demographics

Think you don't need to target gamers because gamers don't use your products? False thinking according to a new report from IGN Entertainment and Ipsos Research. The report finds that not only is the gamer demographic growing - but it's growing older. Although young consumers still make up the bulk of game players, older consumers are beginning to play, too. >>