BizReport : March 21, 2011 Archive

March 21, 2011 Archive

Advertising | March 21, 2011

Forecast: Local Online could double by 2015

As more consumers look to online outlets for news and information, more local businesses are hoping to engage them in the space. That is the takeaway from a new forecast from BIA/Kelsey, which indicates that local online ad revenues may nearly double by 2015. >>

Social Marketing | March 21, 2011

Eight ways to manage negativity on Facebook Pages

Social networks facilitate a two-way conversation between brands and consumers, but what if that conversation turns negative or nasty? What steps should you take in the face of such negative feedback? >>

Social Marketing | March 21, 2011

Social networking growth slowing in U.S.

A new report from eMarketer reveals the incredible growth seen by social networks in the U.S. over the past few years is about to peak. >>

Loyalty Marketing | March 21, 2011

Are gift cards right for your loyalty program?

As gift cards become more popular with consumers, brands are also looking into the cards for different programs. From loyalty rewards to in-store rewards, gift cards are becoming an integral part of loyalty marketing, but is this solution right for your brand? >>

Mobile Marketing | March 21, 2011

10 Ways You can Use QR Codes Now

Little black and white squares, containing seemingly random patterns, are popping up everywhere. They are QR Codes (short for Quick Response Codes) and, although they've been around since the mid-1990s, they have recently attracted much attention within the business world, and for good reason. >>

Mobile Marketing | March 21, 2011

Rebtel: US immigrants phoning home on video

Watch out, Ma Bell. When it comes to calling home, the US immigrant population isn't choosing you. They are calling home, or rather video messaging home, via smartphones with video access. According to the report 24% of US immigrants own a smartphone and have used a video callings service on their mobile or PC. >>

Research | March 21, 2011

Online population up 15% in Latin America

When it comes to staying connected, Latin American's want connections. That according to new release from metrics firm comScore, which found that the online population increased 15% in 2010 for the region. The highest growth rates included Colombia and Venezuela. >>