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BizReport : March 15, 2011 Archive

March 15, 2011 Archive

Advertising | March 15, 2011

DoubleVerify to verify ads in Google Display Network

Here's a first for Google: the online giant is allowing advertising inventory purchased through the DoubleClick Ad Exchange to verified by a third party. DoubleVerify will provide the third party verification for the ad units; this should help to make campaigns more efficient while at the same time providing a security net for brands. >>

Internet | March 15, 2011

80% 0-5 year olds use Internet at least once a week

The media habits of children have changed over the years as new technologies embed themselves into their everyday lives. A new report from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop has found that young children in particular are increasingly consuming digital media, often more than one type at once. >>

Advertising | March 15, 2011

How to capitalize on event-centered content

Just over a month ago, US adults tuned in by the millions to watch the Super Bowl. This week marks another such event: the NCAA Men's Basketball Tournament, aka March Madness. More than 60 college teams will vie for the championship and will spawn thousands of news articles, blog posts, video clips and other content. What can brands do to be part of the content consumption? >>

Email Marketing | March 15, 2011

Top 3 'Don't's' for your email campaign

When it comes to email marketing, most brands know about the best practices: cull the list, email only according to the Welcome Letter, engage through rich, sharable content. But some emailers are still missing the 'rich' part of the equation. In email, visuals are more important than ever, and yet some marketers include bad images or none at all. Here are a few tips to upgrade your email visuals. >>



Internet | March 15, 2011

Pew: Half of U.S. adults access local news via mobile

The latest report from The Pew Internet & American Life Project confirms what many already knew - many Americans enjoy accessing local news and information on their mobile devices, but very few are prepared to pay for it. >>

Blogs & Content | March 15, 2011

Study: Americans consuming more mobile content, how brands can capitalize

According to new statistics from Pew Research nearly half of American adults are now getting their news content from mobile devices, most from smartphones or tablets. The sticking point is that less than 15% are using actual apps for the content - as of now. But the app rage is expected to grow as more tablets come into use. What can publishers do to capitalize on the mobile content craze? >>