BizReport : March 14, 2011 Archive

March 14, 2011 Archive

Search Marketing | March 14, 2011

Searchers barely even glance at sponsored ads on Bing, Google

Marketers should focus on search engine optimization instead of relying on rarely-viewed sponsored ad listings. That's the message from a new study into what search engine users are actually looking at. >>

Ecommerce | March 14, 2011

Brand desirability trumps low prices

Amazon is the best value brand in the world, according to a recent poll conducted by Millward Brown, and not just because of its prices. >>

Advertising | March 14, 2011

ContextWeb: Long-tail websites = increased CTRs

Advertisers who ignore the millions of long-tail sites on the Internet are making a costly mistake, according to a new report from contextual advertising firm ContextWeb. >>

Advertising | March 14, 2011

How to capitalize on the March Madness buzz

The selection show is over and the teams have been named. All that is left is for the NCAA Men's Basketball Tournament to officially begin on Tuesday, right? Not exactly. For the teams and fans, yes, but for the businesses who support the tournament through advertising - and who hope to engage viewers - the game is underway in a race to engagement. >>

Mobile Marketing | March 14, 2011

3 tools that may ease mobile integration

Mobile needs to be integrated into brands' marketing strategy according to most marketing experts. Some brands are reluctant to jump into mobile because of the unknown factors. Here are three options that may make that integration simpler - for everyone involved. >>

Research | March 14, 2011

Study: Boomerang demo won't wait

When it comes to purchasing, most consumers admit they don't like to wait. But with one age demographic, not wanting to wait takes on a whole new flavor. According to a recent Luminosity Marketing report, 'Boomerangers', sometimes called Gen Yers, are impulse purchasers. >>