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BizReport : March 9, 2011 Archive
March 9, 2011 Archive
Mobile Marketing | March 09, 2011
750m people worldwide to use mobile ticketing by 2015
As mobile devices become ever more ingrained in daily life, more and more users will look to purchase tickets via their phones. A new report from Juniper Research forecasts the next two years will see mobile ticketing go mainstream. >>
Email Marketing | March 09, 2011
Is dismissal via email okay? Brit bosses say no.
Earlier this year, in the UK, anger erupted over the dismissal of 38 British soldiers due to Government cutbacks. But the anger wasn't due to the decrease of British military resources; it was centered on the manner in which those soldiers were told of their dismissal - via email. >>
Social Marketing | March 09, 2011
72% of British youth discuss TV shows via mobile while viewing
TV networks and advertisers who have previously struggled to keep the attention of younger viewers may now have an answer to their prayers - Social TV. >>
Blogs & Content | March 09, 2011
Newspaper finds success with keyword optimization
Newspapers should improve on their keyword campaigns and content optimization. That is the takeaway from a recent strategy between Optify and Tampabay.com, the online home of the St. Petersburg Times and the Tampa Bay Times. Using Optify's solution the hub saw visitor increases of 33% from their target demographic area and search traffic increases of 22%. >>
Ecommerce | March 09, 2011
Got retail content? You should
One 2011 trend is that retailers are adding more content to their websites. The recent partnership between eBay and Triad Retail Media underscores the importance of content on retail websites. Through the partnership eBay will serve contextual ad unites, create seasonal content centers and interactive branded stores using Triad's platform base. >>
Social Marketing | March 09, 2011
Social Trend: Businesses moving in
According to one new report you can look for more businesses in the social space. Researchers with Gartner forecast that by 2015 at least 40% of 'large enterprises' will be on Facebook. This probably doesn't surprise many of you; but one more facet might: these businesses will use the social network for business as well as pleasure. >>
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