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BizReport : March 3, 2011 Archive

March 3, 2011 Archive

Internet | March 03, 2011

New peril on the roads - web surfing behind the wheel

People are becoming more and more addicted to instant access to information via their mobile phones. So much so that they can't so much as sit at a red light without browsing the Internet or, worse still, driving while surfing. >>

Ecommerce | March 03, 2011

Forecast: Daily deal sites set to soar

Consumers are talking about deal sites like Groupon all over the Web. According to analysts with BIA/Kelsey, the good news is that these sites are expected to grow more than 35% by 2015, to reach $3.9 billion - and that is on the slow-growth side. The category could see as much as 47% growth (CAGR), depending on consumer adoption, transactions and deal areas. >>

Social Marketing | March 03, 2011

Half of UK now Facebook users

Europeans are logging on to Facebook in increasing numbers. Over half the population of the UK now uses Facebook and the total number of users on the social networking site is nearing 600 million. >>

Mobile Marketing | March 03, 2011

Third of grown-ups play with their mobile devices

There's something about mobile phones that brings out the big kid in users. A new survey from PopCap found a third of all mobile phone users have played a game on their device in the last month, and many prefer gaming on their phones to consoles and PCs. >>



Mobile Marketing | March 03, 2011

Mobile on the move but are brands moving along?

Mobile is moving. With the release of the iPad and Samsung's Tab tablets, the expansion of iPhone's availability and new smartphone devices from nearly every mobile brand, consumers are converting to smartphones and mobile devices while at the same time increasing the amount of time spent on these devices. >>

Ecommerce | March 03, 2011

With ecomm set to soar, merchants need social, optimization

In the world of e-commerce brands and marketers know that site optimization is a key to increasing traffic and conversions. Yet many of these merchants aren't testing. Likewise, merchants who are in the social space have shown increased conversion rates; and yet many etailers refuse to go social. Two new reports point to why testing and socialization are important for online merchants. >>