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BizReport : March 1, 2011 Archive

March 1, 2011 Archive

Mobile Marketing | March 01, 2011

AT&T signs Placecast for massive ShopAlerts option

Mobile alerts are headed for the mainstream in the US. While location based shopping alerts aren't new to most Western consumers, the new deal between mobile provider AT&T and Placecast may make location based alerts simpler to use for a number of mobile consumers. >>

Internet | March 01, 2011

Survey finds growing interest in the cloud

Small- and medium-sized businesses are looking for help from a new resource: the cloud. A recent survey from cloud storage solution Egnyte of their client base found that online storage and sharing and hybrid storage options are high on the list of wants from these businesses. >>

Email Marketing | March 01, 2011

Sky ditches print mags for digital comms

In response to "accelerating levels of digital engagement with customers", Sky is ditching two of its customer magazine titles in the UK in favour of email communications. >>

Mobile Marketing | March 01, 2011

First in-game mobile ad platform unveiled

Mobile advertisers have long known that there must be a better way to get in front of mobile gamers than the disruptive formats currently on offer. A new mobile advertising platform from start-up Tap Me may have answered their prayers. >>

Advertising | March 01, 2011

Study: Consumers need understanding of data collection

Analysts say consumer definitely do not want to have data collected during their browser sessions. But a new report from PubMatic disagrees. According to their research consumers are more will to be tracked anonymously once they understand what that actually means. >>

Ecommerce | March 01, 2011

Shoebuy taps HookLogic for brand, product placements

Product placements are heating up all over the Internet, particularly placements in the apparel category. In line with the trend, Shoebuy has tapped HookLogic to strategically place branded products before in-market consumers. Through the partnership HookLogic will power Shoebuy's ability to place products within its online store to better engage shoppers. >>