Tynt releases keyword tool

Tynt Multimedia, Inc. has more than 600,000 publishers in its base including publications from Hearst and Time Warner.

"The additions we've made to create the Tynt Publisher Tools are results of working closely with our many publisher partners to solve real problems," said Derek Ball, CEO of Tynt. "We've established a tool that publishers have proven is useful and are now able to give them access to the advanced analytics they want to see in a unique way that makes sense to each publisher."

First up, the keyword tool. This will give publishers information about what search phrases or keywords were used to land readers on-site, similar to tools which have been around for years. More importantly, the tool will also identify keywords or phrases that are causing readers to leave content hubs, which should help to better define SEO strategies.

The social tool shows publishers where links and content 'go' once they are shared within the social sphere. Knowing what types of content are being shared is another way to enrich SEO options and also lets publishers know what types of content are most important to their reader base.

Finally, the content tool tells publishers what content is engaging to readers. Knowing which posts are important shows publishers where they can add more content, how to optimize SEO campaigns and can even indicate better linking strategies so that readers stay on-site longer.

Through Tynt's Publisher API, publishers can log in to a single dashboard from any computer to check in on their sites and content.

Tags: advertising, keyword tools, publisher tools, targeted advertising, Tynt Multimedia