News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Time spent with socnets up Down Under
They're a social bunch, Aussies. That goes for when they're online, too, as a recent State of the Internet in Australia report from comScore illustrates.
The largest chunk of time spent online by Australians is dedicated to social networking, found comScore. Their analysis of activity in December, 2010, found approximately one in every five minutes, 22%, is spent with various social networks.
By "various social networks" I really mean Facebook, of course, which is not only Australia's most popular social network, but also overtook Microsoft Sites to become last year's most-visited Internet property throughout the country.
Social networking was the only category with which Australians substantially increased their time (5.3%). Entertainment rose 2% to 11% while news/information (up 0.8%) and search/navigation (up 0.2%) struggled.
The remaining categories all witnessed a decline in time spent including portals (-9.6%), instant messengers (-7.7%), and games (-0.5%).
In other Antipodean news, a study conducted by InMobi and comScore discovered Australians are pretty laid back about ads on their mobile phones. Three-quarters of Australians said they were either "very" or "somewhat" comfortable with mobile ads, with nearly half (48%) citing "very".
- Survey: SMBs keying into social
- Survey: Brands leaving app money on the table
- Brands: Why you should prep for cyber attacks
- Fun in the Sun: How to Take a Vacation as a Small Business Owner
- Email Roundup: Solutions to increase targeting
- Expert: Keys for coupon success
- Study: Texting could save customer relationships
- Survey: Though ads influence, relevance is key
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...