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BizReport : Blogs & Content archives : February 11, 2011

SiteKreator: Facebook integration swells website traffic 400% more than paid search

A new website usage study from SiteKreator serves to reiterate that when it comes to developing and maintaining a website the "build it and they will come" adage doesn't apply - it takes a bit more effort.

by Helen Leggatt

site_kreator.gifMany small businesses have dragged themselves into to 21st century by developing a website. But not all small businesses keep content on those websites fresh and engaging.

"We see it over and over again, small businesses who are either disengaged online or not online at all, do not grow at the same rates as those who have invested in an online presence," said Ivaylo Lenkov, founder and CEO of SiteKreator.

"It's unfortunate and absolutely unnecessary."

As SiteKreator's "Small Business Website Usage Study 2010" discovered, website owners who updated their website regularly - as little as five times a month - saw traffic increases of up to 300%. However, three quarters of websites analyzed were updated just once, or less, per month.

Traffic increases were even greater among website owners who actively engaged with their customers via social networks. The study, which analyzed 100,000 active websites, found that the integration of Facebook in a website results in 400% more traffic than paid search. Yet only 15% integrated this social network into their website.

There are many ways to engage website visitors and provide reasons for them to return. A company blog will keep customers abreast of industry and business news, an image gallery will provide them with product and event shots while surveys and competitions keep them engaged and encourage communication.

And don't forget to reward them for their attention. It doesn't have to be coupons and discounts - give them something useful such as free ebook or branded app for their phone.

Tags: social network, traffic, website development

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