News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
OTA: 10 billion+ ad impressions carried malware in 2010
Display ads are one of the major culprits serving up malware to unsuspecting Internet users, according to recent research from the Online Trust Alliance. In 2010, in excess of 10 billion infected ad impressions were estimated to have been served.
Ads that find their way in to the supply chain from "unverified ad agencies" are the main carriers of malicious code, found the Online Trust Alliance. Many of these display ads originate outside the U.S.
While 10 billion is but a mere fraction of the total number of ad impressions served each year (U.S. Internet users alone received a total of 4.9 trillion display ads in 2010), Craig Spiezle, executive director of the OTA says this estimate is extremely conservative.
"We know it's well over 10 billion impressions," he said. "The challenge is this is a moving landscape."
The problem mainly lies in the outsourcing of advertising to multiple networks which, in turn, distribute ads out to yet more sites. It makes spotting malicious ads much more complicated.
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
Featured White Papers
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...