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BizReport : Ecommerce archives : February 08, 2011

Is your campaign ready for Valentine's buyers?

Just under a week to go until millions of consumers around the globe declare their love, reignite the flame of romance and give both small and large gifts to their loved ones. Is your campaign set up to capture the interest of Valentine's Day shoppers? New research from the National Retail Federation indicates what many shoppers are looking for this year.

by Kristina Knight

Yes flowers and chocolates and stuffed bears and giant heart-balloons will be purchased and sent in huge numbers this Valentine's Day, but the 2011 Valentine's Day Consumer Intentions and Actions survey indicates that there are other things on buyers' radar this year.

Interesting findings include:

• $3.5 billion will be spend on jewelry
• $3.4 billion will be spent dining out
• $1.7 billion will be spent on flowers
• $1.6 billion will be spent on clothing
• $1.5 billion will be spent on candy
• $1.1 billion will be spent on greeting cards

Most Valentine's shoppers will head for their favorite department store (30%), but a growing number (19.5%) will check out specialty stores for their purchases. And, by the way, purchasing is going to increase this year. The NRF estimates that the average shopper will spend $189.97 on Valentine's gifts this year (ages 25-34) with older adults (age 65+) spending just over $60. Men, of course, will spend more than women - $158 compared to $78 spent by women.

"Having surpassed expectations during the holiday season, it seems consumers are not done spending on gifts, which bodes well for the economy," said NRF President and CEO Matthew Shay. "Jewelry, candy and apparel sales should provide a nice boost for retailers during the typically slower months of January and February."

The survey was conducted by BIGresearch.

Tags: BIGresearch, ecommerce, National Retail Federation, online shopping, Valentine's Day, valentine's day shopping

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