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BizReport : Mobile Marketing : February 03, 2011

Google enables Android developers to further monetize apps

If you're in the business of developing apps for Android you will be delighted with the latest announcement from Google that they will now support in-app purchases.

by Helen Leggatt

android-logo-200x200.jpgA big beef within the Android application developer community has been the proliferation of free apps. This, in turn, has created an expectation among consumers that all apps should be free, severely limiting the monetization of app products.

However, that's all about to change with Google's announcement on Wednesday that a new SDK, specifically for in-app purchases, is now available to developers. The move will enable in-app payments for items such as downloadable game levels, virtual currency, or unlocking certain features or premium versions of a game or app.

"The In-app Billing service manages billing transactions between apps and users, providing a consistent purchasing experience with familiar forms of payment across all apps," said Android developer, Eric Chu, on the Android Developers blog.

"At the same time, it gives you full control over how your digital goods are purchased and tracked. You can let Android Market manage and track the purchases for you or you can integrate with your own back-end service to verify and track purchases in the way that's best for your app."

Recent research from mobile analytics firm Flurry found in-app purchases are now the leading source of revenue for social networking and social gaming applications.

Google's rationale is clear - if Android developers make money they keep developing and creating new apps for consumers who, in turn, keep the Android app market afloat - everybody wins.

Tags: Android, app development, mobile apps

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