Door-knocking days of Avon reps over?
Avon isn’t new to the Internet – the company has had an online presence since 1997 and has been on Facebook with its “The Mark” brand since 2009.
Its recent launch of their very own social media platform, Avon Connects, keeps the beauty product retailer bang up to date with customer engagement and ecommerce.
As well as providing a social environment for women in which they can give and receive support and advice from Avon reps and fellow consumers, the platform frees up reps from their traditional door-knocking.
According to Avon, “The online community allows customers to virtually ‘attach’ to an Avon Representative online, putting the direct seller firmly at the forefront of technology. Consumers will still benefit from traditional face-to-face service and Representatives will continue to receive trade discount- all just without the initial door-to-door process.”
Avon launched Avon Connects internally among their reps back in September, 2010. Since that time it has reportedly received over 1million page views and 55,000 registered users.