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BizReport : February 28, 2011 Archive

February 28, 2011 Archive

Email Marketing | February 28, 2011

More fraudsters using headline news for profit

Fear tactics are back in the land of spam. Two recent email scams, caught by Symantec's MessageLabs, are targeting consumers by using the recent headlines from Egypt and Libya. This type of scam, called a 419, isn't new, but it is also usually quite successful because of the tactics. >>

Mobile Marketing | February 28, 2011

SMS ad format released as smartphone adoption increases

As mobile marketing continues an uptick, advertisers are looking for ways to engage consumers. Many are choosing to create mobile websites or invest in application development, but a new offering from Moolah Media may make mobile marketing simpler: by putting it in a text. >>

Blogs & Content | February 28, 2011

Games: Not just for the boys anymore

Since video games first came on the scene, researchers have found that the male demographic is more game focused than females. Changes to how we game, however, is changing that according to mobile appvertising and analytics hub Flurry. Their research shows that women are now more likely to play games than men in some instances. >>