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BizReport : February 15, 2011 Archive

February 15, 2011 Archive

Blogs & Content | February 15, 2011

BrainShark, Brightcove partner for video distribution

With the number of consumers engaging with video increasing month to month, brands are looking for more ways to engage those viewers. A new partnership between Brainshark and Brightcove offers one solution. Through the partnership Brainshark clients will be able to create and distribute videos through the Brightcove platform. >>

Ecommerce | February 15, 2011

Barnes & Noble woos dumped Amazon affiliates

"If Amazon doesn't want you, we do!" is the message from Barnes & Noble to Amazon affiliates recently dumped by the online megastore over sales tax issues. >>

Research | February 15, 2011

Burst survey: What makes moms click?

When it comes to Mom Marketing, the Internet is the place to be. That is the takeaway from a new Burst Media survey, in which nearly half of the moms surveyed reported the Internet is crucial to their daily routines (64%). For moms, it seems, the Internet isn't just a place to find news headlines, but also their go-to for information and connections of all types. >>

Internet | February 15, 2011

Nielsen: Online video usage up significantly, user numbers static

New figures released by Nielsen show no significant rise in the number of people watching online video in January 2010 compared with January 2011. Instead, existing viewers are watching more. >>



Email Marketing | February 15, 2011

Email trend: cart abandonment campaigns?

The next big trend for email marketers may be more about building a relationship than making a sale. According to a recent survey from Silverpop more than three-quarters (83%) of emailers will begin sending shopping cart abandonment emails by year's end. Why make this move? Because a cart abandonment campaign, like a retargeted ad campaign, presents consumers with items in which they have shown interest. >>