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BizReport : February 14, 2011 Archive

February 14, 2011 Archive

Mobile Marketing | February 14, 2011

Mobclix: iPhone users more valuable

When it comes to mobile consumers, it appears that iPhone consumers are more valuable to brands than Android users. New data from mobile advertising exchange Mobclix indicates that iPhone users are generating more ad revenue than Android users across the entertainment, gaming and utilities categories. >>

Mobile Marketing | February 14, 2011

Microsoft: LBS users aren't broadcasting their location to others

Smartphone ownership is rising and, once curious users catch on, so will location-based services, surmises a report commissioned by Microsoft and conducted by Cross-Tab Marketing Services & Telecommunications Research Group. But most location-based services users aren't onboard to broadcast their location to others, found their research. >>

Advertising | February 14, 2011

Land Rover success with The Daily ads

Last week, News Corporation launched The Daily, a digital newspaper app exclusive to the iPad. One of the first advertisers, Land Rover, is pleased with initial campaign results. >>

Ecommerce | February 14, 2011

Report: DigiCoupons up 41% Year over Year

The coupon industry continues to soar. According to Coupons.com's recent Trend Report coupon distribution increased by nearly 7% in 2010 with more than 40% growth in coupon redemption. For CPG and retail brands this is a sign that consumers continue looking for deals even though the job market and economy continue to improve. >>



Mobile Marketing | February 14, 2011

Tapjoy releases PPA app model

For much of gaming history, mobile application have used a Pay-Per-Install model, in which developers are paid when users download the app. A new release from Tapjoy gives developers more opportunity to monetize apps by using a Pay-Per-Action model instead. The release allows developers or publishers to reward users for installs and downloads, but also for reaching certain game levels or activities. >>

Advertising | February 14, 2011

Big events grabbing more consumer attention each year

It is no secret that as big events approach, people become more interested in them. The problem seems to be that instead of using the information available from event to event and year to year, businesses have their own game plan. What can be gained from following event trends? >>