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BizReport : February 9, 2011 Archive

February 9, 2011 Archive

Social Marketing | February 09, 2011

Panache release puts social to work

A new ad format from Panache is taking social media in hand. In 2011 many experts are calling for an increase in the use of social media by consumers, making it a hot-spot for advertisers. The new ad format gives advertisers the ability to include a social offer - coupon, social sharing options, surveys or contests - with a pre-roll video ad. >>

Mobile Marketing | February 09, 2011

Mobile ads? No worries, say Australians

Australians are known for taking things in their stride and is perhaps one of the most laid-back countries in the world. A new study shows this attitude even extends to mobile advertising. >>

Social Marketing | February 09, 2011

Door-knocking days of Avon reps over?

Once a common sight on suburban streets, beauty brand Avon is now bringing its reps and customers together online as it launches Avon Connects, its new social media platform. >>

Blogs & Content | February 09, 2011

Healthline, MedHelp partner for targeted content

A new content partnership may be a win-win for both the publishers and advertisers involved. This week Healthline Networks, a leading provider of health information services, and MedHelp, a consumer health social network, join forces to put the best content before in-market consumers, giving pharma marketers a more targeted and engaged consumer. >>

Advertising | February 09, 2011

New Yahoo! ad programs take on gaming feel

Gaming is everywhere - even in ads, it seems. Two new campaigns from Yahoo and brands such as People and Diet Dr. Pepper are taking on some of the gaming feel. The ads are designed to creatively engage consumers by giving them an action - to find or win something. >>

Social Marketing | February 09, 2011

Report: Consumers don't want to register to buy online

If your ecommerce site requires a lengthy sign-up process before consumers can complete a purchase, you may be losing more customers than you think. That is the takeaway in a new report from Janrain and Blue Research; the report finds that up to 75% of consumers who are asked to register with a site change their behavior. >>

Email Marketing | February 09, 2011

Email - a life-stage choice?

Industry commentators often jump on reports of the decline of email use among today's youth and ring the death knell for the communication tool. But is email really on its last legs or is it just that teens find other communication tools better fit their needs? >>