BizReport : February 4, 2011 Archive

February 4, 2011 Archive

Social Marketing | February 04, 2011

MocoSpace interested in MySpace acquisition says CEO

A suitor may be at the door of MySpace. Once talked about as the space to be online, MySpace has fallen on hard times the past couple of years. As Facebook has taken social networking to new heights and Twitter evolved into 140-character free for all, one of the first social networks has hobbled along looking for direction. Recently News Corp expressed interested in selling the space. >>

Blogs & Content | February 04, 2011

M&S reaches out to bloggers

M&S is hoping to boost its profile by forging stronger links with top bloggers and online influencers. >>

Ecommerce | February 04, 2011

Online shoppers to spend more on lovers, pets this year

Retailers know not to rest on their laurels once the holiday season is over. They know that loved-up consumers will be dusting off their wallets and credit cards because Valentine's Day is just around the corner. This year, online shoppers will spend almost two-thirds more than offline shoppers. >>

Research | February 04, 2011

Forecast: Changes to TV screens may be good for advertisers

Changes are coming to your television screens, and those changes may just change the game - again - for advertisers. A new forecast from IMS Research finds that television screens change to become more green and add connectivity features. That, in turn, could bring more viewers back to television, making TV a good bet for brands.x >>

Ecommerce | February 04, 2011

MarkMonitor: Scammers are outbidding legitimate brands

Have you ever wondered how fraudulent brands continue to thrive online? The answer may be simpler than you think. According to a new report from MarkMonitor, scammers are simply out-competing legitimate brands. In many cases businesses who sell counterfit apparel, especially sportswear, are outbidding legitimate brands for keyword placements. >>

Advertising | February 04, 2011

Soup-maker pleased with taste of iAds

iAds are an essential ingredient for advertising success, according to a recent study conducted by soup-maker Campbell's and Nielsen, which found brand recall and purchase intent several times higher for iAds than television ads. >>