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BizReport : February 1, 2011 Archive

February 1, 2011 Archive

Mobile Marketing | February 01, 2011

Increase in mobile gaming sign of the times?

It used to be that when people talked about multi-tasking they were talking about work. Juggling year-end reports with new ad campaign duties or handling customer service calls in the midst of writing a press release. Today multi-tasking has taken on a different tone, thanks in large part to mobile devices, and when we talk about multi-tasking we mean working while playing. >>

Mobile Marketing | February 01, 2011

Location-based services "valuable" to 99% of U.S. users

The use of location-based services is increasing, found a recent survey by Microsoft, and the vast majority of users consider them valuable. However, privacy remains a concern for many and must be addressed if location-based services are to realize their full potential. >>

Social Marketing | February 01, 2011

Social endorsements improve flagging Facebook ad CTRs

Global ad spend on Facebook is forecast to more than double this year, yet recent research has found the performance of the average ad on the social network to be disappointing. >>

Research | February 01, 2011

Brands: Look for viewers to multi-task during Super Bowl XLV

For football fans across the United States, the countdown to the biggest game of the year is on. But, unlike previous Super Bowl games, viewers are most likely to be found watching the game as they do other tasks - specifically online tasks. New research shows that about 66% of 18-34 year old consumers will be online while they watch. >>

Research | February 01, 2011

Mintel: National brands, private labels equaling out

News from the recession: when consumers were pinching pennies and buying off-brands, they realized the difference between the two was not that large. That change has continued even though the economy has begun to even out. According to a recent report from intelligence hub Mintel, private labels are now on par with national brands. >>

Advertising | February 01, 2011

DMA enforces Advertising Option Icon program

Having spent the last few months educating businesses about their Self-Regulatory Program for Online Behavioral Advertising, the DMA has today announced it will now begin monitoring and enforcing their members' interest-based advertising efforts. Their tough-talking announcement threatens to expose any advertiser who doesn't comply. >>