News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Why loyalty programs need consumable content
With loyalty clubs in high demand, businesses are looking for better ways to offer rewards to consumers so that they remain not only club members but engaged club members. In the beginning, loyalty clubs used big-ticket items - frequent flyer miles, free meals, free hotel stays. The problem? Many of these incentives go unused and consumers lose interest.
The answer - and one new trend in loyalty marketing - is to offer consumers more relevant items. Rewards such as books, music downloads, software and games are making an impact with retailers and consumers alike.
According to a recent AdGenesis poll 11% of consumers joined six or more loyalty/rewards programs in 2010, and 61% joined between one and five rewards programs during the year.
"[Consumers] want more value from every dollar they spend, and when it comes to loyalty and incentive programs, they also want value and rewards they can use - immediately. the first club™ solution helps airline, hotel and retail brands build more value into their programs by offering instant and relevant rewards, through an exciting catalog of downloadable digital content to suit all tastes, cultures and lifestyles," said Jill Goldworn, President and co-founder of the first club™.
From music to games and ebooks, the club gives brands the chance to connect with consumers through content the consumer chooses - and important factor.
How big are ebooks? Barnes & Noble, one of the largest book dealers in the US, is reporting larger than expected growth for Q4 2010 and is attributing that growth to digital book sales and B&N's Nook reader. The company is reporting revenue of $1.32 billion, up from estimates of $1.28 billion reported earlier in 2010.
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...