BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Search Marketing : January 31, 2011


Solution makes global SEO an option

For just over a year, experts have been issuing notes to publishers and advertisers that they needed a global platform. Translated content, logos and messages have been touted as a huge benefit for brands, but many brands haven't figured out exactly how to complete this translation in an economical way.

by Kristina Knight

A new release gives brands a solution for the search arm of campaigns. This month BrightEdge released their global Search Engine Optimization solution, which allows brands to tap into a single solution to manage their brand's rank across search platforms around the globe.

"Our clients asked us to extend the platform's reach so they can drive the same ROI globally that they are seeing in the U.S.," said Jim Yu, BrightEdge CEO. "At home and around the world, the Web is increasingly cluttered and complex. Our clients use BrightEdge to break through this clutter and use natural search as a major revenue driver. Bringing our platform to international search engines will give companies a means to scale and drive new business in ways simply not possible before."

The number of search queries continues to increase month to month. The latest numbers from comScore finds that more than 15 billion searches were queried through search giants Google, Yahoo and Bing. Queries from Bing and Yahoo have potentially the highest accuracy rate, with users clicking through to a website after querying Yahoo or Bing more than 80% of the time.

According to eMarketer, the overall US ad spend will reach $36.3 billion by 2014, a 9% increase over 2008. According to Efficient Frontier, SEM spending is on track for between 15% and 20% growth in 2011. Researchers found that, year to year, SEM spending increased by 23% in 2010.






Tags: BrightEdge, global search, global SEO, Jim Yu, search engines, search marketing, SEM, SEO








Subscribe to BizReport







http://www.bizreport.com/2011/01/solution-makes-global-seo-an-option.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.