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BizReport : Search Marketing : January 03, 2011

Facebook pushes search queries for second year

For the second straight year, search queries have been pushed by Facebook. What does that mean? As consumers head to search engines to find information they are, more often than not, looking for information on the leading social network in America. According to data from Experian/Hitwise the term 'facebook' was responsible for just over 2% of search engine queries.

by Kristina Knight

hitwise.jpgWhat's more, there were four variations of the social network's name in the Top Ten keywords for the 2010 year. All told, these variations accounted for 3.49% of search engine queries. Consumers were also searching for lodging in 2010. Terms such as 'houses/homes for rent' and 'houses/homes for sale' were tops in the Real Estate category.

Some other hot keywords for the year included:

• Netflix, ESPN, Pogo, Tagged and Wells Fargo
• Kim Kardashian - the top search query in Personalities
• Star Wars - the top search query in the Movies category
• Tiger Woods - the most-searched for athlete
• Rock star Bret Michaels, Tiger Woods and Sandra Bullock were tops in the News/Media category

In all, Google websites accounted for nearly 10% of US website visits, followed closely (8.93%) by Facebook and Yahoo (8.12%).

In a related report, comScore is reporting the Yahoo led the Top 50 Web Properties for the month of November 2010 with 181 million unique visitors. Google was close behind with 178.7 million unique and Microsoft ranked third with 175.7 million uniques, however, retail websites were the top movers. Target, for example, jumped to number 27 on the chart, a 13-point jump for the month. WalMart also had a double-digit jump to reach the number 20 slot.

Tags: comScore, Facebook, Hitwise, search keywords, search marketing, SEM, SEO, Yahoo

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