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BizReport : Search Marketing : January 11, 2011

Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen.

by Helen Leggatt

Released on Sunday, the survey found that over three-quarters (77%) of U.S. adults were against any government regulation of how Google and other search engines rank their results.

Just 11% of respondents said regulation was necessary, and just as many (12%) were unsure.

Overall, Rasmussen found the vast majority of users were happy with the current performance of search engines, the most likely reason many feel no regulation is necessary. In fact, 89% rated their search experiences as excellent or good and 78% are loyal to one brand. Just 19% of Rasmussen respondents used more than one search engine.

Google is by far the most popular search engine, handling around two-thirds of all search queries.

However, search engines still have some way to go to ensure users are returned appropriate search results. Despite their overall satisfaction with search engines, 70% of users felt that a substantial amount of data returned was irrelevant.

Tags: Google, net neutrality, search engine

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