BizReport : January 19, 2011 Archive

January 19, 2011 Archive

Advertising | January 19, 2011

Advertising finds its way into bank statements

Advertising is popping up all over the digital landscape - email, social networks, online video, and even in games. Now there's another place where ads are making inroads - bank statements. >>

Ecommerce | January 19, 2011

New products should improve event marketing online and offline

There are two new products on the market for eventers which should improve the engagement levels of users both online and offline. From Altus, the new platforms give brands the ability to instill a rich media experience for online events and offers more interactivity through a mobile app. >>

Ecommerce | January 19, 2011

AlertSite: Williams-Sonoma ranks top for online retail experience

No-one's perfect - but Williams-Sonoma's website came close by providing the best overall online experience during the festive period, according to web performance management first AlertSite. >>

Advertising | January 19, 2011

AdGenesis, Parade Magazine partner for opt-in ad service

A new partnership between AdGenesis and Parade Magazine will put consumers in the driver's seat - at least where advertising is concerned. The agreement will see Parade integrate AdGenesis' opt-in advertising technology so that consumers have more control over the types of advertising offered to them through Parade publications. >>

Social Marketing | January 19, 2011

Brands, can you find target consumers in groups?

Brands are searching high and low to find interested consumers. From social networks to forums to review sites, brands are not just providing content or advertising but trying to get involved to deepen the consumer experience. Groups, however, are one of the best places to find consumers these days both online and offline. The question is can your brand be group-worthy? >>

Advertising | January 19, 2011

Most iPad users prepared to view ads for free content

It appears iPad users are prepared to compromise. While the majority said ads detract from their enjoyment of their Apple device, as many would be prepared to accept advertising for free or lower-cost content. >>