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BizReport : January 18, 2011 Archive

January 18, 2011 Archive

Advertising | January 18, 2011

ClickTale releases new suite of tools

New year, new tools. That is the story from ClickTale, which is releasing a new suite of tools aimed at giving brands more insight into what is - and what isn't - working on websites. The new tools should help online brands determine where the purchase funnel is working and where consumers are getting lost on the purchasing journey. >>

Advertising | January 18, 2011

eXelate to streamline data purchasing

Since the FTC's decision to look into data collection methods, a lot of talk has been bandied about regarding the 'right' ways to collect data. For many publishers and advertisers, 'right' simple means transparent, which is what a new release from eXelate offers. This week, eXelate launches their Premier Media Partnership option, said to streamline and make transparent data purchasing. >>

Mobile Marketing | January 18, 2011

CCTV, 3rdSpace to deliver mobile ads across China

China's hungry mobile population may get a few new snacks starting this week. China Central Television (CCTV) has announced they'll now serve up mobile ads with 3rdSpace. China is the world's largest mobile market. Ads will be offered for iPhone and Android devices as well as through WAP portals. >>

Research | January 18, 2011

AmEx predicts spending up, saving down in 2011

A few interesting investments are on the minds of many consumers this January, chief among them? Investing in themselves. According to the latest information from the American Express Spending & Saving Tracker, Americans are likely to increase savings while at the same time spending a little bit more on personal interests. >>

Ecommerce | January 18, 2011

Travelocity makes website accessible to blind

The Internet opens up the world to many people with disabilities, but it still has its barriers, particularly for those with visual disabilities. The National Federation of the Blind has recently inked a deal with a major online travel agency to ensure visually impaired users have the same access to information as others. >>

Trends & Ideas | January 18, 2011

More Buzzword Bingo fodder revealed

Sick of hearing the phrases "social media" and "social networking"? You're not alone. Survey results released by The Creative Group found those in the marketing industry ranked these two phrases to be the most over-used and annoying. >>