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BizReport : January 14, 2011 Archive

January 14, 2011 Archive

Mobile Marketing | January 14, 2011

Smartphone owners need to be smarter

Experian has released research by their identity-protection service, ProtectMyID, that shows that some smartphone users might not be quite as smart as their phones. >>

Blogs & Content | January 14, 2011

5 questions with SlideRocket's Chuck Dietrich

This year as no other, consumers and employees are expected to head online for much of their daily life. From social networks to actual work events, cloud computing is expected to be a big deal for brands and businesses thanks to new online tools making it simpler to create presentations, virtual conferences and events. >>

Mobile Marketing | January 14, 2011

Over half of businesses see benefits of mobile apps, 42% don't

Over half of business technology professionals say their companies currently deploy, or plan to deploy, mobile apps on smartphones, according to a new survey from InformationWeek Analytics. But some businesses are yet to be convinced. >>

Research | January 14, 2011

Poll: Consumers more optimistic about 2011

The New Year has put a shiny new glow on consumers' feelings about the economy. According to a new Gallup poll consumers who believe the future is bright outnumber more pessimistic peers about two to one. On average, 52% of Americans are optimistic about 2011 while only 25% believe things will get worse. >>

Mobile Marketing | January 14, 2011

Knotice launches mobile email opens report

A new quarterly mobile email opens report from Knotice, launched this week, promises to give mobile marketers greater insights into how many, when, and on which devices emails are being viewed. >>

Advertising | January 14, 2011

Casale Media integrates Nielsen's PRIZM

Another level of engagement is coming from Casale Media. The advertising hub has integrated Nielsen's PRIZM option to offer a higher level of engagement and potentially targeting. Casale's platform works by using offline data to target online ad messages. >>