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BizReport : January 12, 2011 Archive

January 12, 2011 Archive

Social Marketing | January 12, 2011

OFT warns against deceptive advertising on Twitter

Celebrities who fail to declare a financial interest in the promotion of products via Twitter are coming under the scrutiny of the U.K.'s Office of Fair Trading. >>

Ecommerce | January 12, 2011

Are social games going massive?

Practically since the creation of the Internet, consumers have been gaming. Those online games became more social with the advent of social networks, however. Now another change is coming. This month, Sony Online Entertainment has announced plans to push their MMO title "Fortune League" into the social space. Will this bring even more focus on to social gaming? >>

Ecommerce | January 12, 2011

BRC: Britain's 'big freeze' did little to boost online sales

Online businesses in the U.K. that thought the snow would be good for business have discovered that e-commerce and wild weather don't necessarily make for an increase in Internet sales. >>

Research | January 12, 2011

2011 Travel: Will consumers stay or will they go?

There have been many changes in the US since the 2008/2009 recession: consumers have changed a few spending habits and have begun staying home more often. But with the 2010 holiday season in the books, it seems that some old habits are returning. Does that spell increased revenue for travel brands? >>

Mobile Marketing | January 12, 2011

Mobile allows travel marketers to influence on-vacation spending

With three in four active travelers now using a mobile device while on their travels, the travel industry must embrace the mobile-social-local revolution and maximize their influence not just before and after a vacation, but during it, too, according to a new report from PhoCusWright. >>

Research | January 12, 2011

Reports: Ad targeting, SMB spending on the up in 2011

The future may not have a rosy hue, but businesses are responding to 2011 in high spirits. According to two new reports, businesses plan to increase their spending this year; part of that increase will be placed in audience targeting and some in social media. >>