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BizReport : Ecommerce archives : December 16, 2010

Survey answers who's spending, who's not this Christmas

This holiday season it seems as if everyone is spending, but a new survey from MocoSpace and Briabe Media sheds more focused light on who, exactly, is spending and how they're doing it. Turns out, the over 30 crowd are spending less this holiday season as the under-30s spend a little bit more. And both groups, are using mobile to help them along the holiday path.

by Kristina Knight

To date, holiday spending is up 12% year over year (YoY) according to metrics firm comScore. As of Green Monday, which brought in $954 million, the total holiday spend had pushed past $23 billion. Green Monday's total spending makes it the second highest online shopping day ever following Cyber Monday 2010 which brought in more than $1 billion in a single shopping day.

The MocoSpace/Briabe Media survey found that more than half of 30+ consumers will spend less this season and more than half of under-30s will spend more, but of perhaps more importance is that mobile has leaked into the general shopping consciousness. No, consumers aren't necessarily buying via mobile, but the survey found that 62% of holiday shoppers researching purchases via mobile before entering stores and 46% are comparison shopping via mobile this holiday season.

"The results of this study provide new evidence of expanding consumer reliance on mobile phones to manage their daily lives and to help in their decision making process," said James Briggs, CEO Briabe Media. "Moreover, we are seeing a growing use of mobile phones to aid in shopping decisions, including for holiday purchases."

Tags: 2010 holiday spend. Briabe Media, comScore, ecommerce, holiday spending, MocoSpace, online shopping, online spending

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