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BizReport : Search Marketing : December 21, 2010

Report: Bing serves one-quarter of November searches

In the grand scheme of things, Google is still in full control of the search engine wars with a 70% share. But, a recent report from Experian/Hitwise has found a small chink in that control. According to Hitwise research, Microsoft's Bing engine served up a one-quarter (25.27%) of search share for the month of November.

by Kristina Knight

experianhitwise.jpgWith one-quarter to nearly three-quarters, it is clear that Google is still the biggest search engine out there, but it is interesting that for the month of November - when consumers were conducting searches for holiday gifts - that Bing grew to that high a percentage.

Meanwhile Yahoo saw their search share increase by 3% to reach 15.17%. Another interesting factiod: 81% of both Bing and Yahoo searches ended with a consumer visiting a website. Google's 'success' rate resulted in only about 65% of consumers making a website visit.

Metrics firm comScore found similar results for the month, with Google leading the search category. Of the 17.8 billion core searches performed for the month, comScore found 11.4 billion conducted on Google sites, 3.4 million on Yahoo sites and 2 million on Bing sites.

As for search terms, the hottest terms this holiday season so far are actual website terms - Facebook leads the pack but also near the top are YouTube, CraigsList, Ebay and Yahoo. So, while consumers are searching for products and information this holiday season, it appears they are also looking for content and social networking sites and information. Even in the retail category, the hot keywords are store-related rather than product specific. CraigsList leads the retail category with 2% of clicks followed by Ebay, WalMart, Amazon, Best Buy and Target.

Tags: Bing, comScore, Experian/Hitwise, Google, search engines, search marketing, search queries, Yahoo

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