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BizReport : Mobile Marketing : December 15, 2010

Moolah Media debuts mobile ad network

Just a month after launch, and already Moolah Media, a mobile advertising network, is debuting to the public. Why the quick turn-around? Quick adoption. According to the company they've already served 100 million impressions and are now generating 250,000 'quality leads' each month.

by Kristina Knight

The platform works on a performance basis, which means higher payouts and 100% fill rates for publishers. Brands can track campaigns based on the traffic source, giving them more analysis for campaign tweaks; inbound calls can be placed directly to a brand's call center to collect signups or registration leads. The network optimizes revenue for app delivery, delivery to the mobile web, text message or voice channels.

How important is mobile likely to be heading in to 2011?

A recent comScore report indicated that nearly 59 million US consumers already have smartphone handsets, a 15% increase quarter to quarter, with Apple and Google leading in the market share wars. The majority of these consumers are texting (67%), but mobile web browsing has increased to 35% and app use has increased to 33%.

Consumers are also accessing their social networks, playing games, listening to music and even checking email via smartphone, and these trends are expected to increase over the next few years. While a good number of Americans are already smartphone users, many are expected to jump to the smartphone ship in the New Year or to upgrade their older smartphone for a newer model over the holiday season so that they can do more via phone.

The release of new platforms such as Moolah Media should help brands and marketers better access and engage a growing mobile marketplace of consumers who are shopping, taking a break at work or simply surfing during some down time.

Tags: mobile advertising, mobile marketing, mobile media, mobile networks, Moolah Media

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