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BizReport : Mobile Marketing : December 16, 2010


IdentityMine: What to expect from mobile, apps in 2011

As 2011 speeds toward us, many are wondering what will happen in the mobile arena - from apps to actual devices because these pieces of equipment are becoming standard for many workers and students. In 2011, smartphones and other mobile devices will make it into the hands to seniors, mom-bloggers and general shoppers so being prepared is very important.

by Kristina Knight

First up, what is a mobile device? Sounds simple, but according to IdentityMine, mobile devices are actually now being defined as the units which fit into your hands. So, laptops and tablets aren't necessarily making the 'mobile device' list in 2011.

What will be on the list? Gesture based applications and hardware. With the release of Kinect's product which allows for gesture navigation, IdentityMine expects gesture based applications and devices to see a sharp adoption rate - whether in or out of gaming.

New smartdevices like iPhone 4 and Windows Phone 7 are expected to impact the app design stage to become more intuitive. Another change? Single logins. Users don't want to login and logout with different information for each app on their device. In 2011, developers are expected to begin creating single-logins while at the same time keeping mobile security very high. And, developers, you'll be tasked with creating apps for many different platforms/devices.

"In 2011, we can expect continued market fragmentation when developing applications," was written in the report. "Even though developers are being pushed to choose [between UX and platforms], developers will need to develop apps for multiple devices/platforms. Much like the .com book, the strong will survive, while application development will become despecialized...as more tools are available."

Finally, expect apps to become more of a utility. Users are deleting more than half of apps downloaded within the first month. In 2011, expect providers like Apple and Android to require that apps have utility so that consumers won't continue to download-and-delete circle.






Tags: apps, appvertising, IdentityMine, mobile ads, mobile apps, mobile marketing








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