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BizReport : Internet : December 16, 2010

How good is your online reputation?

Controlling your personal or professional online reputation can take a lot of work, but if the findings of a new survey are to be believed, it's worth the effort.

by Helen Leggatt

According to the new survey, conducted by Harris Interactive for info-commerce firm Intelius, when people want to know more about a person or business they head online.

In fact, over three-quarters of the folk surveyed said they believe it is very important to search out information on a person or business before deciding whether or not to interact with them.

Even more telling is that, should a person find something negative about a person or business online, 74% would more than likely avoid any interaction.

The survey also highlighted how Internet users are increasingly aware of their "digital footprints". Eighty-percent believe their online identity is just as important as their offline persona.

Unsurprisingly, the vast majority (90%) said they want more control over information that is available about them online.

Other survey findings include:

- Compared to this time last year, 43% of women said they are now more aware of the information that exists about them online, compared to only 38% of men who say the same.

- 63% said they believe they should monitor their online information every 6 months or more, but 27% admit they have not done this.

Tags: online reputation, reputation management

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  • A good place for healthcare professionals to manage their online reputation is , here they can reply to annonymous patient comments or even censor them, tends to keep the comments more civil and constructive too when annonymous raters know the comment could be removed.



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