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BizReport : December 29, 2010 Archive

December 29, 2010 Archive

Blogs & Content | December 29, 2010

How to translate your products for a global consumer base

In just a few days 2011 will be here and 2010 will be history. Before that happens there is still time to prepare for a global expansion - it begins with translation. Claude Walton, Director of Product Marketing with SDL Language Weaver believes translation will be increasingly important in 2011 as the global economy rebounds and non-English speaking consumers head online. >>

Blogs & Content | December 29, 2010

Study: Video ads okay with online women

As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women like specific types of content and are at different life stages than their male or older female counterparts. >>