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BizReport : December 20, 2010 Archive

December 20, 2010 Archive

Advertising | December 20, 2010

Report: $1 million in award payments

Earlier this year Poptent announced a new initiative: they would crowdsource video which could then be used by brand advertisers to engage consumers. The mission to create unique video content which could be used online and offline was a unique spin on crowdsourcing, which has been around for years. Today, the social network says they've surpassed the $1 million mark in cash payments. >>

Ecommerce | December 20, 2010

AdGenesis: Nearly half of consumers actively search for deals

Etailers and retailers around the globe are asking their workers - and one another - how is the shopping season? Are people buying? What is influencing the purchases and how can we work on more conversions? While many of these questions cannot be answered for the entire 2010 holiday shopping season for a few more days, a new poll from AdGenesis sheds some early light on what is influencing shoppers to buy this holiday season. >>

Mobile Marketing | December 20, 2010

Daily mobile use equals that of newspapers, magazines combined

Startling statistics released by eMarketer show that time spent on mobile devices now equals the time spent reading newspapers and magazines combined. >>

Social Marketing | December 20, 2010

Marketers regret lack of time for social

When reflecting on social marketing activity over the past year, many marketers will look back with the feeling they "could have done better". New research from R2integrated has found time, resources, and direction to be top of the list of frustrations this year and into next. >>

Ecommerce | December 20, 2010

Green Monday, Free Shipping Day combine for hot spending week

No seven day period in US history has seen shoppers spending more green online according to two new reports from comScore. The combination of Green Monday, a shopping day when online spending is said to peak, and Free Shipping Friday pushed the online spend to more than $5 billion online. >>