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BizReport : December 10, 2010 Archive

December 10, 2010 Archive

Blogs & Content | December 10, 2010

TVGuide.co.uk taps AudienceScience for targeting

In a move signaling the importance of not just providing content but targeting that content to subscribers, TVGuide.co.uk has tapped AudienceScience for precision targeting. The platform's Audience Gateway will give the online hub the ability to segment and precision target segments for advertisers. >>

Advertising | December 10, 2010

Magnetic launches self-serve retargeting platform

Over the past fourteen months, more marketers have hooked into the retargeting space. Retargeting display or search ads to consumers has been proven to increase engagement and conversions. This month, search retargeter Magnetic released a new offering which will allow marketers to use a self-service model for retargeted search ads. >>