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BizReport : December 8, 2010 Archive

December 8, 2010 Archive

Ecommerce | December 08, 2010

comScore: Holiday spending up 12% so far this year

So far this holiday spending has not disappointed for etailers, although spending hasen't exactly been out-of-the-park, either. For the first 35 days of the holiday shopping season, comScore researchers find spending is up about 12% Year over Year (YoY), reaching just over $17.5 billion. And, as in 2009, there has already been a record spending day. >>

Ecommerce | December 08, 2010

$1.3million spent online in one mega minute

In partnership with IMRG, payment processing company Retail Decisions earlier predicted that between midday and 1pm on Mega Monday, Christmas shopping sales in the U.K. would peak - they weren't far out. >>

Social Marketing | December 08, 2010

Pssst... your Followers and Friends want something

More research is out that confirms what most marketers involved in social media already know - consumers that follow and friend brands want to be rewarded for their attention. >>

Email Marketing | December 08, 2010

Listrak: Why consumers aren't engaging with email

Turns out that although most marketers know the do's and don't's of email marketing, many are still not following the best practices and are therefore missing out on engaging consumers. A new survey from Listrak finds that many emailers are using less than half of the available 'touch points' in messaging which could increase engagement and purchases. >>

Ecommerce | December 08, 2010

Spending Wrap-Up: Consumers spending but may not be happy

Black Friday and Cyber Monday have come and gone, but that doesn't mean the end of the annual holiday shopping rush. The 2010 season may be the busiest ever for etailers, if early numbers are indicators of how the rest of the season will play out. >>

Advertising | December 08, 2010

Study: More users completing video ads

When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that pre-roll ads have a completion rate of 75%. >>