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BizReport : December 7, 2010 Archive

December 7, 2010 Archive

Ecommerce | December 07, 2010

Studies: Consumers engaging but want more interaction

A new benchmark report from Unicast indicates that not only are interaction rates improving for marketers, but that consumers are now sharing more video ad experience through their social networks. Meanwhile, a survey from Hipcricket finds that consumers still want more. All of this, of course, points to a potential increase in ROI through video and mobile formats. >>

Mobile Marketing | December 07, 2010

Forecast: Mobile to push $3 billion by 2014

Brands and consumers can expect more advertising in the mobile realm over the next three years. A new forecast from BIA/Kelsey suggests that US mobile advertising will reach at least $2.9 billion by 2014. >>

Ecommerce | December 07, 2010

Online jeweler takes custom items to the masses

With a number of studies this year on the subject, it's become clear that online buyers want personalized service. They want ads for items or stores specific to their tastes. Consumers also want personalized products. An online jewelry store is taking the personalized approach one step further, offering customized settings based on customers' own designs. >>

Ecommerce | December 07, 2010

Why security should be etailers' top priority

Having the right products on store shelves - consumer electronics, apparel - and offering free shipping and other discounts are important this holiday season. But more important to a growing number of consumers is the security issue surrounding ecommerce. Many don't feel safe sharing credit card numbers or addresses with many different etailers. >>

Ecommerce | December 07, 2010

Lots of returns this Boomerang Thursday, predicts Collect+

Online retailers in the U.K. are expected to suffer a hangover from Cyber Monday's shopping rush - Boomerang Thursday - with the headache made all the worse by Mother Nature. >>

Internet | December 07, 2010

$1.3 trillion broadband plan forges ahead in UK

Online retailers in the U.K. welcome their Government's recent announcement that plans to achieve 90% coverage for superfast broadband Internet within the next few years are forging ahead. >>